Legal
Privacy Policy
Last updated: May 2026
01.Introduction
Ultra Smile Dental Studio is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our online booking system. By using our website or booking system, you consent to the collection and use of your personal information as described in this policy.
02.Who We Are
Ultra Smile Dental Studio, Ultra Smile Dental Studio, Kyalami Blvd, Khayalami Park, Midrand, 1684. Email: info@ultrasmiledental.co.za. Founded by Dr. Bongani Marule and Dr. Bulumko Poswayo.
03.Information We Collect
We may collect:
- Full name, email address, phone number
- Medical aid scheme
- Reason for visit and dental history
- Emergency contact details
- Payment information processed securely through our payment provider
- IP address and website usage data collected automatically
04.How We Use Your Information
We use your information to:
- Process and manage appointment bookings
- Send booking confirmations and reminders
- Communicate with your medical aid for billing
- Provide dental care and maintain patient records
- Send appointment reminders via email or WhatsApp with your consent
- Improve our services
- Comply with legal obligations
05.How We Share Your Information
We do not sell, rent, or trade your personal information. We may share it only with your medical aid scheme for billing, our booking system provider SimplyBook.me, our communication providers for reminders, where required by law, or with your explicit consent.
06.How Long We Keep Your Information
We retain your personal information as long as necessary to provide our services and comply with legal obligations. Patient records are retained in accordance with the Health Professions Act.
07.Your Rights Under POPIA
You have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion, subject to legal obligations
- Object to processing
- Lodge a complaint with the Information Regulator of South Africa
08.Cookies
Our website may use cookies to improve your browsing experience. You can disable cookies in your browser settings.
09.Security
We implement appropriate technical and organisational measures to protect your data. Our booking system uses SSL encryption for all data transmission.
10.Children's Privacy
When booking on behalf of a minor, the parent or legal guardian is responsible for providing consent and ensuring accuracy of information.
11.Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated date.
12.Contact Us
Ultra Smile Dental Studio, Ultra Smile Dental Studio, Kyalami Blvd, Khayalami Park, Midrand, 1684. Email: info@ultrasmiledental.co.za. Information Regulator South Africa: www.inforegulator.org.za.